Anyone that has an account on a site like WordPress, Blogger, Tumblr, etc. has something to say. For the most part, our words and pictures go unnoticed. Friends may read our posts, but otherwise we’re just part of a silent fog floating around the internet.
As long as there has been individuals like myself putting free content out there, there have been traditional content sources milking off of it. While I consider myself pretty savvy about protecting myself and my intellectual property when it really counts, this week I did feel the slight slimeiness of internet content thievery happening around me.
One of my duties at my job is to be very current on subject matters related to the products and services that appeal to our customers. As such, I scan through a tremendous amount of news feeds, blogs, and social media like Twitter daily. I love being able to promote things that are off the grid. When I do, I point straight to the original source and give them full credit. This week, I found a great news story on a very small local news provider (well…local to that area. Not in my city). I promoted it in real-time on our company websites. It was a cute story. A few days later, our traditional editorial group tossed out a newsletter they were originally going to send, repackaged the content of this cute news story (with a tiny hyperlink to small-town site) and pushed it like their idea.
So why does this bother me? It’s even more promotion for that small site right? I suppose because of the latency of their content. I’m bothered by the fact that as traditional print media they are not engaged enough with their subject matter to have seen this first. The fact they had jump last minute to switch out content that I (as an non-editor) found first, is bothersome. I suppose knowing the person responsible for the switch adds to my irritation. I was not given the slightest bit of credit. The team and this person comes from the mindset of letting others do the work, swooping in last second and taking credit.
That really is a trend with traditional media sources these days. Don’t get me wrong, I love things like ABC News and TIME Magazine. But lately they’ve been doing the same thing on a more prominent scale. TIME magazine tweets constantly about things they’ve stumbled upon. Literally it links back to sources like StumbleUpon and BuzzFeed. They put 2-3 paragraphs on their website and repackage the news as their own. Just like the people at my work.
Then again, I suppose that’s all this blog is really. I find stuff elsewhere and talk about it. However, I’m not profiting off of it. They are. Maybe that’s the tipping point. Am I pissed I don’t make money off my finds? Maybe. Maybe not. I’m really not sure what my beef is. Maybe it’s just the gross feeling that a popular kid just grabbed homework out of my hand and handded it in for themselves.
I wonder if smaller sites feel the same thing when a site like ABC News feeds off their content? On the one hand, you are grateful for the traffic. But on the other, if that traffic doesn’t convert in to new readership/viewership, what’s the benefit? Just a drop in the bucket. Momentary traffic. The big boys grow in popularity and you go back to being obscure.
On a similar note I had the grimy feeling of being quoted out of context this week. I got into a Twitter conversation about a local subject and I tweeted a series of random thoughts. Not necessarily my own views, but kind of devil’s advocate stance. One of the people on the other end reading was a freelance writer. I knew this person was going to write a story, and at the time of the conversation I was actually kind of excited to see the final result.
Read it.
Bullshit.
I know I can’t control what happens to my words once they are out there. No one can. That is the peril of having a voice. But what truly bothered me is my quote was used as a example of how ignorant people are on the subject.
Oh no you didn’t!
Say what you will about my “I don’t give a fuck” sassy quick blog posts. Yes they are filled with typos. Yes my language gets a little backwards because I’m trying to sneak these things in at work and I’m multitasking. But anyone that knows me knows this – I am smart. Magna cum-laude smart. I downplay it. I don’t like calling attention to myself because I have a shitload of other problems and I like to blend in. But I am a very smart well-educated lady.
I will be damned if some low-grade freelancer takes my words out of context to set me up like an ignorant hick. I am not.
It’s one of those things that as a individual you really need to be proactive about in a digital community. Every thing we type, be it on Facebook, Twitter, or a blog, is out there for public consumption. If you are concerned about reputation management, you need to be on the ball.
I was quoted as my Twitter handle, not myself. So who cares? Well, I don’t really. It’s a made-up anonymous persona anyway. It just served as a reminder to myself not to be quite so forthright with people I don’t know. I’ve got kind of a regular posse on Twitter. We all have each other’s backs. However, this was a person recommended by another person and I don’t really know them. That’s when you get in trouble.
Trust your gut people. There are content vampires out there just waiting to suck your brilliance away.